20 clever and unique packaging designs that are hard to ignore

Packaging has long been more than a simple container or wrapper for a product that protects it. Today, it’s become something of an art, centred on making the item attractive for buyers. And sometimes things are packed up so nicely that you already want to buy them before you’re even sure you can make use of the stuff inside.

Today we at Bright Side have prepared a collection of some of the most awesome packaging designs we’ve ever seen. Each one makes the products it contains almost irresistible.