Is Your Product on the Path to Iconic?
Does Your Product Packaging Design Help Elevate Your Brand to Iconic Status?
You know icon when you see it. Brands such as Coca-Cola or Tiffany & Co. are hard to miss. How have classic brands managed to create product packaging designs that just about anyone can recognize? Creating an iconic brand takes careful work and dedication. Often a customer’s first interaction and connection to a brand, packaging plays an essential role in supporting a brand’s path to iconic status. Poorly designed or planned packaging can hinder the success of an otherwise great product.
So, how do you know if your new product packaging design has what it takes to become an icon in one, five, or 10 years down the road? To ensure your packaging is memorable and sets your product apart from the crowd, consider implementing the following proven elements that have helped create iconic brands.
Many of the brands we consider iconic are the simplest we know. Take Nike and Apple as examples. Rather than obscuring their strong branding with too many effects, designs are simplified and clean. While your packaging should reflect your brand’s status and appeal to your market, it’s important to not overdo it with too many bells and whistles that can detract attention from your branding or confuse consumers.Keeping your packaging simple and focused allows you to highlight the most important elements of your brand. Aesthetically speaking, too many specialty effects can clash and result in a confusing message to consumers. Choose the most important aspect of your brand and highlight this through your packaging. The consistency between your marketing, branding and packaging will resonate better with consumers.
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